Coldwell Banker Bain has just added Facebook and Twitter link icons under the photos of their Listing Detail pages so buyers and sellers can easily share listings with their friends. (see their Press Release)
The Twitter post link has the added benefit of “hashtaging” the MLS number. So agents and the public can search to see comments or RTs (re-tweets).
With the rapid growth of these social networks brokerages and agents are making it easier for buyers and sellers to post and share information in places where their friends and family are gathering. I have added a property search feature right inside Facebook for the same reason. People can search for properties without having to go to an outside of Facebook or registering.
There are some exciting developments on the way to enhance the real estate buying and selling process through social media sites. As Facebook,Twitter, and other social media networks continue to grow and dominate the internet you will see more and more of this kind of integration.