People are often amazed at how much relocation business we are involved in. Some people think that we get all this business from relocation companies like Cartus, which Coldwell Banker is the primary broker for in the Seattle area. While Cartus is huge and represents about 80% of company sponsored relocation business, we do a lot of non-sponsored relocation business as well. Why would people choose us over some other real estate company if they don't know us? It's simple: BRANDING. People from all around the country know and respect the Coldwell Banker brand.
People are searching for Coldwell Banker (above) from all over the United States.
People searching for Windermere (above) are coming primarily just from the Northwest, with some searching from California and Arizona, where they have some franchise offices.
And finally, the vast majority of people searching for John L Scott (above) are coming from Washington, and to a limited degree Oregon.
So it's not rocket science. People search for and use Coldwell Banker when looking for real estate from other geographic locations. And all this time I thought it was my great website!