There is a Starbucks downstairs from my office that I am thankful for. I mean it used to be a bank that no one used. Now it's a source of quality coffee and a great meeting spot outside the office conference rooms. But for Howard Schultz to suggest Starbuck's problems are MY FAULT? Gimme a break! What about the mortgage brokers?
If Howard wants to “reaffirm his coffee authority” and make the chain feel less corporate, maybe he should look at his own blog and see what others are saying. If you go to www.mystarbucksidea.com you can either vote for things to change or new ideas (not mutually exclusive) Everyone I talk to says they are either tired of or offended by being asked to pay for Wi-Fi. It's 2008 for God's sake! NO ONE charges for Wi-Fi anymore. Wake up and small the coffee roasting…. wait a minute! Where's did the coffee roaster go?